Current scenarios in which farmer is selling his produce is through Market Committee – It is an organization that gets license from the Government and cover 60% of the districts of Tamilnadu as of today Unorganized players – Traditional players, intermediate brokers who buy from the farmer and sell to town wholesale retailers

Our free market approach has the following advantages over current players

1. Farmer sets the price for his produce rather than the Market Committee or the intermediate brokers 

2. Current method of exchanging produce is that farmer brings his produce on any arbitrary day of the month and sells his produce for whatever the rate fixed by market committee that day. If the price is unsatisfactory, he can sell his produce the next day by storing in the storage facility, for a price Indian Rupee X for each bag of his produce – which in turn eats into the selling price of the farmers produce and hence profits

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